An in-store product comparison app to help customers make confident purchasing decisions by reducing confusion across similar-looking products and surfacing online-only options.

👥 Users

‣ In-store customers browsing product ranges and seeking guidance on what to buy.

🎯 Goals

‣ Address customer overwhelm when comparing similar products

‣ Show full product range (including online-only items)

‣ Surface key product info like reviews, stock, and benefits

‣ Reduce reliance on staff for basic product advice

🔍 Research & Collaboration

‣ Conducted in-store interviews to uncover decision-making challenges

‣ Identified pain points: limited product info, overwhelming range, missing online data

‣ Co-led stakeholder workshops to shape the product around business goals and tech feasibility

✏️ Design & Testing

‣ Created prototypes showing side-by-side product comparisons.

‣ Tested with an alpha user group in retail stores

‣ Iterated on layout, navigation, and information hierarchy based on real-world feedback

🛠️ Key Features

‣ Compare products by price, promotions, ingredients, and benefits

‣ View product reviews and extended online range

‣ Check stock and order out-of-stock items

‣ Send product references to personal email for later purchase

✅ Impact

The app empowers customers to make informed choices quickly, without needing staff assistance. It enhances transparency, improves access to product info, and bridges the gap between online and in-store shopping - making product discovery more intuitive and seamless.