Portfolio ↓
Retail
App Checkout Journey
25% Increase in AOV
Delighting customers by allowing them to complete their purchase on the shop floor without having to join the main till queue.
See case study →
Retail
Product Discovery
Helping Customers
Choose with Confidence
A research-led project using collaborative workshops to synthesise insights, prioritise opportunities, and ideate solutions.
See case study →
Enterprise
Warehouse System
Simplifying warehouse booking workflows to replace manual processes and dramatically reduce admin.
See case study →
Enterprise
Information System
£40k Monthly Savings
Designing a bespoke product information system to replace third-party tools and reduce ongoing operational costs.
See case study →
Gaming
B2C Casino Redesign
End-to-end redesign project, within the constraints of a regulated, high-value platform.
See case study →
Finance
Asset Management
Designing Complex Financial Content
Producing and managing high-stakes financial materials for global investment teams under tight deadlines.
More details →
About ↓
I have design experience across retail, gaming and finance sectors, including experience working on complex enterprise systems, where I have taken full end-to-end ownership.
Testimonials ↓
Aaron Lord - UX Manager @ Holland & Barrett
"I had the absolute pleasure of managing Simon for the past 3 years in his role as a Senior Designer, and I cannot recommend him highly enough." [source]
Alex Kan - UX Researcher @ Holland & Barrett
"I had the privilege of working with Simon at Holland & Barrett and can vouch for his UX design prowess. He has a rare ability to integrate business needs, research insights, and engineering constraints into thoughtful, user-centred solutions." [source]
Petr Dufek - Casino Manager @ Pinnacle Sports
"Simon is extremely professional and easy to work with at the same time. I love the lengths in research he goes into, even more so when tackling a business issue he has not worked on ever before." [source]
Side projects ↓
I founded foodandux.com in 2024, growing the community from 0 to 1,000 members. I do all the branding, I facilitate an online space for us (on Discord), and I have created 42 IRL events - including meetups, lunch clubs as well as taking everyone climbing and ice skating.
I also enjoy vibe-coding things for the community…
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I vibe-coded a bingo game - this is to encourage networking at the meetups.
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I vibe-coded an ice breaker game - this is to help start conversations at the lunch clubs.
SimonGPT ↓
Want to know anything else?